The Daily Caller

The Daily Caller

NBC wins last night of DNC, Fox News wins cumulative RNC, DNC coverage

The ratings war among broadcast TV networks during the 2012 Republican and Democratic conventions was somewhat of a roller coaster, but among cable networks Fox News dominated coverage of the RNC and MSNBC had a strong showing with DNC coverage.

NBC had the strongest overall showing on Thursday, the night of President Barack Obama’s speech to Democrats in Charlotte, N.C. The network skipped the convention on Wednesday to air the Dallas Cowboys-New York Giants NFL match-up.

Night three of the DNC

NBC (9-11:11pm): 7.377 viewers (3.088M in A25-54)
CNN (10-11pm): 5.562 viewers (2.201M in A25-54)
MSNBC (10-11pm): 4.547 viewers (1,776M in A25-54)
ABC (10-11:11pm): 3.995 viewers (1.524M in A25-54)
CBS (10-11:12pm): 3.294 viewers (1.383M in A25-54)
FNC (10-11pm): 2.855 viewers (808K in 25-54)

CNN’s Thursday evening surge prevented a three-night sweep of DNC coverage by MSNBC.

Cable News Primetime (8-11pm) for night three of the DNC

CNN: 4,105,216 total viewers (1,557,165 in 25-54)
MSNBC: 3,610,875 total viewers (1,289,781 in 25-54)
FNC: 2,659,051 total viewers (672,749 in 25-54)

A closer look at the numbers reveals MSNBC was able to build on its 2008 coverage, seeing a nearly 50 percent spike from the last election cycle’s Democratic convention in Denver.

For the six-day span of RNC and DNC coverage, Fox News prevailed over its broadcast and cable rivals — due to its enormous edge in RNC viewership — with the highest nightly viewership average.

 

2012 CONVENTION COVERAGE COMPARISON

P 2+

P 25-54

Network

Period

Period

Time

Days

(000s)

(000s)

FOXN

Dem’12 Day 1

9/4/2012

10:00P -11:00P

TU

2407

550

FOXN

Dem’12 Day 2

9/5/2012

10:00P -11:00P

WED

3103

814

FOXN

Dem’12 Day 3

9/6/2012

10:00P -11:00P

THU

2855

808

FOXN

RNC DAY 1

8/28/2012

10:00P -11:00P

TU

6832

1680

FOXN

RNC DAY 2

8/29/2012

10:00P -11:00P

WED

7713

2071

FOXN

RNC DAY3

8/30/2012

10:00P -11:00P

TH

9109

2597

Total Audience:

 

 

 

32019

8520

Average Audience:

 

 

 

5337

1420

CNN

Dem’12 Day 1

9/4/2012

10:00P -11:00P

_T_____

3889

1368

CNN

Dem’12 Day 2

9/5/2012

10:00P -11:00P

__W____

4135

1544

CNN

Dem’12 Day 3

9/6/2012

10:00P -11:00P

THU

5562

2201

CNN

RNC DAY 1

8/28/2012

10:00P -11:00P

TU

1474

413

CNN

RNC DAY 2

8/29/2012

10:00P -11:00P

WED

1340

451

CNN

RNC DAY3

8/30/2012

10:00P -11:00P

TH

2327

904

Total Audience:

 

 

 

18727

6881

Average Audience:

 

 

 

3121

1147

MSNB

Dem’12 Day 1

9/4/2012

10:00P -11:00P

_T_____

4107

1432

MSNB

Dem’12 Day 2

9/5/2012

10:00P -11:00P

__W____

4388

1419

MSNB

Dem’12 Day 3

9/6/2012

10:00P -11:00P

THU

4547

1776

MSNB

RNC DAY 1

8/28/2012

10:00P -11:00P

TU

1468

412

MSNB

RNC DAY 2

8/29/2012

10:00P -11:00P

WED

1441

402

MSNB

RNC DAY3

8/30/2012

10:00P -11:00P

TH

1879

628

Total Audience:

 

 

 

17830

6069

Average Audience:

 

 

 

2972

1012

P2+

A25-54

Network

Period

Day

Date

Time

AA

AA

ABC

Dem Convention 12

Day 1

9/4/2012

10-11:08p

3,237

1,143

ABC

Dem Convention 12

Day 2

9/5/2012

10-11:29p

4,587

1,729

ABC

Dem Convention 12

Day 3

9/6/2012

10-11:11p

3,995

1,524

ABC

RNC DAY 1

8/28/2012

10:00P -11:03P

TU

2,863

920

ABC

RNC DAY 2

8/29/2012

10:00P -11:07P

WED

2,858

994

ABC

RNC DAY3

8/30/2012

10:00P -11:15P

TH

4,443

1,612

Total Audience:

 

 

 

21983

7922

Average Audience:

 

 

 

3664

1320

CBS

Dem Convention 12

Day 1

9/4/2012

10-11:07p

3,269

1,057

CBS

Dem Convention 12

Day 2

9/5/2012

10-11:28p

4,410

1,724

CBS

Dem Convention 12

Day 3

9/6/2012

10-11:12p

3,294

1,383

CBS

RNC DAY 1

8/28/2012

10:00P -11:03P

TU

3119

938

CBS

RNC DAY 2

8/29/2012

10:00P -11:07P

WED

2,559

944

CBS

RNC DAY3

8/30/2012

10:00P -11:15P

TH

3,730

1,507

Total Audience:

 

 

 

20381

7553

Average Audience:

 

 

 

3397

1259

NBC

Dem Convention 12

Day 1

9/4/2012

10-11:06p

5,022

1,929

NBC

Dem Convention 12

Day 2

DID NOT AIR DUE TO FOOTBALL

NBC

Dem Convention 12

Day 3

9/6/2012

9-11:11p

7,377

3,088

NBC

RNC DAY 1

8/28/2012

10:00P -11:03P

TU

4,770

1,725

NBC

RNC DAY 2

8/29/2012

10:00P -11:07P

WED

4,149

1,493

NBC

RNC DAY3

8/30/2012

10:00P -11:15P

TH

3847

1464

Total Audience:

 

 

 

25165

9699

Average Audience:

 

 

 

5033

1940

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