Dating App Introduces Planned Parenthood Badge For Users
The dating app OkCupid is introducing a #IStandWithPP badge so users who support Planned Parenthood can match with like-minded people.
“A shared cause is sexy — we partnered with Planned Parenthood so you can connect with other daters who support the non-profit,” the app’s Wednesday blog post reads.
The badge will show up on the profile of every OkCupid member who said the government shouldn’t defund Planned Parenthood in response to a survey question the dating app sent out to its users. OkCupid says that thus far, 80 percent of users have said the government should continue to fund the abortion organization.
“OkCupid’s partnership with Planned Parenthood is really exciting because it enables us to help people connect on the issues that matter to them. In this current climate, this matters more than ever when it comes to finding ‘your person,'” said OkCupid’s Melissa Hobley. “Planned Parenthood is driving conversations, support and education that millions care about,” she added.
“We feel strongly about championing the causes that are meaningful to our members,” OkCupid wrote about the partnership.
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