The NFL ratings for “Thursday Night Football” dropped by 27 percent from last week to fall to the lowest numbers all season, according to Deadline Friday.
The showdown in Indianapolis might have allowed the Denver Broncos to snap an eight-game road losing streak with a 25-13 victory over the Colts, but did nothing for the struggle the league and networks have had during the 2017-2018. (RELATED: NFL Popularity Plummets In New Poll, Especially Among Republicans)
INDIANAPOLIS, IN – DECEMBER 14: C.J. Anderson #22 of the Denver Broncos runs with the ball against the Indianapolis Colts during the second half at Lucas Oil Stadium on December 14, 2017 in Indianapolis, Indiana. (Photo by Joe Robbins/Getty Images)
Last night’s game earned a 7.4 out of 13 in metered market results, which makes it a season low for the broadcast on CBS and NBC and the simulcast on the NFL Network. That also puts it down 12 percent in metered market results from the previous low for the season set on October 26 for the 40-0 blowout by the Baltimore Ravens over the Miami Dolphins. That game only earned a 3.4 out of 14 among adults ages 18-49 with 11.36 million viewers. In comparison, last week’s game ended up scoring a 4.3 out of 17 in the key demographic and had 14.61 million viewers.
The week 15 game was not only down over the prior week but also down by 26 percent in metered market results from the December 15, 2016 game between the Seattle Seahawks and the Los Angeles Rams. That game scored a 4.3 out of 16 among adults ages 18-49 with 14.65 million people watching.