Netflix claimed over 30 million accounts watched the new film “Murder Mystery” starring Jennifer Aniston and Adam Sandler.
“30,869,863 accounts watched Murder Mystery in its first 3 days – the biggest opening weekend ever for a Netflix Film,” the Netflix account tweeted. “13,374,914 accounts in the US and Canada, and 17,494,949 more worldwide.”
Peter Labuza, a film historian, was skeptical of the reported numbers from Netflix, which can’t be tracked through the traditional Nielson ratings system. (RELATED: REVIEW: Netflix’s ‘Murder Mystery’ With Adam Sandler And Jennifer Aniston Is A Great Movie)
“Using the MPAA estimate of a $9 ticket, Netflix is claiming a $120 million domestic opening weekend, theoretically the third biggest opening of the year behind the two Marvel movies,” Labuza tweeted.
“I have a hard time believing that a Sandler film in which only a handful of people I know watched was more popular than Game of Thrones,” he added.
I’m a little skeptical of the numbers as well. Don’t get me wrong, it was a great light-hearted comedy. However, it wasn’t anything spectacular in terms of making me die with laughter.
30 million is a lot of accounts to have watched the movie over just a span of three days. If they’re real numbers, then that’s impressive for Netflix and I hope they continue to do more with Aniston. Maybe even a “Friends” reboot.