Politics

Virginia Campaign Marks Latest Disaster For Lincoln Project

Screenshot/YouTube/The Lincoln Project

Michael Ginsberg Congressional Correspondent
Font Size:

Despite billing itself as an organization run by skillful political operatives, the pro-Democrat Lincoln Project has racked up a long string of electoral defeats.

First announced by its four co-founders in a December 2019 New York Times op-ed, the Super PAC raised more than $87 million during the 2020 election cycle, spending nearly $82 million.

“Our efforts are aimed at persuading enough disaffected conservatives, Republicans and Republican-leaning independents in swing states and districts to help ensure a victory in the Electoral College, and congressional majorities that don’t enable or abet Mr. Trump’s violations of the Constitution,” long-time Republican operatives George Conway, Steve Schmidt, John Weaver, and Rick Wilson wrote. (RELATED: The Lincoln Project Is Launching A New Spinoff To Promote ‘Civility’)

As part of those efforts, the Lincoln Project spent $46,860,445 in independent expenditures across sixteen Senate races and the presidential election. In those races, the group was on the winning side only five times, backing President Joe Biden, and Georgia Sens. Jon Ossoff and Raphael Warnock. The Lincoln Project also opposed Republican Arizona Sen. Martha McSally, who lost her race to Democrat Mark Kelly, and Republican Colorado Sen. Cory Gardner, who lost to John Hickenlooper.

In comparison, PACs that spent similar amounts of money, such as Americans for Prosperity Action and Independence USA, focused on only the presidential election or had much better win-loss records. Independence USA exclusively spent on the presidential election, while Americans for Prosperity Action boasted a 20-15 win-loss record, according to Open Secrets.

The vast majority of Lincoln Project independent expenditures, more than 88%, were on negative campaign ads. In addition to Republicans believed to be in close races, like Maine Sen. Susan Collins and Montana Sen. Steve Daines, the group also spent money opposing Arkansas Sen. Tom Cotton and Kentucky Sen. Mitch McConnell, both of whom faced long-shot opponents.

Despite the group’s claim that it would persuade conservatives to vote for Democrats, it did so in perhaps the most ineffective way possible. Political science research has consistently shown that negative attack ads do not increase voter turnout overall, and do not persuade undecided voters to support a candidate. Negative campaign ads do, however, increase base turnout and improve fundraising metrics.

The Lincoln Project struck again in the 2021 Virginia gubernatorial election, with a similar playbook. The group ran ads claiming that Trump “handpicked” Republican Glenn Youngkin to run for office, and accusing Youngkin of running a racist campaign. It later organized a hoax in which its operatives stood outside of a Youngkin rally dressed as white supremacists.

The Super PAC’s losing record, as well as reports that its founders have used donations to fund their own companies and pay off existing debts, have led some observers to question the Lincoln Project’s motives. Democratic New York Rep. Alexandria Ocasio-Cortez claimed in November 2020 that the group was “definitely in scam territory.” Stephen Colbert’s satirical news talk show, “Tooning Out The News,” labeled Wilson and his co-founders “savvy grifters,” while noting the group’s high operating costs.

Other observers have suggested that the group committed campaign finance violations.

During the 2020 Georgia Senate election run-off, former Lincoln Project communications director Keith Edwards worked as a paid consultant to the campaign of Jon Ossoff. However, Edwards’ firm, That’s Good Media, remained on the payroll of the Lincoln Project through January. The Lincoln Project spent $142,000 in independent expenditures to promote Ossoff during the cycle.

“In situations where an individual has ties to both a campaign and outside organization, it raises serious concerns of illegal coordination,” Foundation for Accountability and Civic Trust executive director Kendra Arnold told the Washington Free Beacon.

PREMIUM ARTICLE: Subscribe To Keep Reading

Sign up

By subscribing you agree to our Terms of Use

You're signed up!

Sign up

By subscribing you agree to our Terms of Use

You're signed up!
Sign up

By subscribing you agree to our Terms of Use

You're signed up!

Sign up

By subscribing you agree to our Terms of Use

You're signed up!
Sign up

By subscribing you agree to our Terms of Use

You're signed up!

Sign Up

By subscribing you agree to our Terms of Use

You're signed up!
Sign up

By subscribing you agree to our Terms of Use

You're signed up!
Sign up

By subscribing you agree to our Terms of Use

You're signed up!
BENEFITS READERS PASS PATRIOTS FOUNDERS
Daily and Breaking Newsletters
Daily Caller Shows
Ad Free Experience
Exclusive Articles
Custom Newsletters
Editor Daily Rundown
Behind The Scenes Coverage
Award Winning Documentaries
Patriot War Room
Patriot Live Chat
Exclusive Events
Gold Membership Card
Tucker Mug

What does Founders Club include?

Tucker Mug and Membership Card
Founders

Readers,

Instead of sucking up to the political and corporate powers that dominate America, The Daily Caller is fighting for you — our readers. We humbly ask you to consider joining us in this fight.

Now that millions of readers are rejecting the increasingly biased and even corrupt corporate media and joining us daily, there are powerful forces lined up to stop us: the old guard of the news media hopes to marginalize us; the big corporate ad agencies want to deprive us of revenue and put us out of business; senators threaten to have our reporters arrested for asking simple questions; the big tech platforms want to limit our ability to communicate with you; and the political party establishments feel threatened by our independence.

We don't complain -- we can't stand complainers -- but we do call it how we see it. We have a fight on our hands, and it's intense. We need your help to smash through the big tech, big media and big government blockade.

We're the insurgent outsiders for a reason: our deep-dive investigations hold the powerful to account. Our original videos undermine their narratives on a daily basis. Even our insistence on having fun infuriates them -- because we won’t bend the knee to political correctness.

One reason we stand apart is because we are not afraid to say we love America. We love her with every fiber of our being, and we think she's worth saving from today’s craziness.

Help us save her.

A second reason we stand out is the sheer number of honest responsible reporters we have helped train. We have trained so many solid reporters that they now hold prominent positions at publications across the political spectrum. Hear a rare reasonable voice at a place like CNN? There’s a good chance they were trained at Daily Caller. Same goes for the numerous Daily Caller alumni dominating the news coverage at outlets such as Fox News, Newsmax, Daily Wire and many others.

Simply put, America needs solid reporters fighting to tell the truth or we will never have honest elections or a fair system. We are working tirelessly to make that happen and we are making a difference.

Since 2010, The Daily Caller has grown immensely. We're in the halls of Congress. We're in the Oval Office. And we're in up to 20 million homes every single month. That's 20 million Americans like you who are impossible to ignore.

We can overcome the forces lined up against all of us. This is an important mission but we can’t do it unless you — the everyday Americans forgotten by the establishment — have our back.

Please consider becoming a Daily Caller Patriot today, and help us keep doing work that holds politicians, corporations and other leaders accountable. Help us thumb our noses at political correctness. Help us train a new generation of news reporters who will actually tell the truth. And help us remind Americans everywhere that there are millions of us who remain clear-eyed about our country's greatness.

In return for membership, Daily Caller Patriots will be able to read The Daily Caller without any of the ads that we have long used to support our mission. We know the ads drive you crazy. They drive us crazy too. But we need revenue to keep the fight going. If you join us, we will cut out the ads for you and put every Lincoln-headed cent we earn into amplifying our voice, training even more solid reporters, and giving you the ad-free experience and lightning fast website you deserve.

Patriots will also be eligible for Patriots Only content, newsletters, chats and live events with our reporters and editors. It's simple: welcome us into your lives, and we'll welcome you into ours.

We can save America together.

Become a Daily Caller Patriot today.

Signature

Neil Patel