MGA Entertainment marketed their pooping unicorn toys with a parody of a popular song, and are now facing a $10 million lawsuit by music publishing company BMG.
To advertise Poopsie Slime Surprise — its line of dancing toy unicorns that ‘poop’ sparkling slime — MGA put out an ad featuring animated unicorns singing and dancing to a song called “My Poops.” Will.i.am from the Black Eyed Peas, and said the song was stolen from the group’s hit single, “My Humps,” according to TMZ. He claims neither he nor BMG authorized MGA to use the song as part of their advertising campaign.
The song features the lyrics “my poops, my poops, my poops, my sparkly glitter poops!” and “what you gonna do with all that poop?” sung to the same tune and in the same rhythmic pattern as the Black Eyed Peas lyrics, “my humps, my humps, my humps, my lovely lady lumps” and “what you gonna do with all that junk?” The remainder of the lyrics in the song appear to be originally written, but they follow the same tempo as “My Humps” throughout the entire promotional clip. (RELATED: Four Artists And Two Record Labels Named In Lawsuit Over Song Rights)
Will.i.am claims the song rips off the melody, chord progression, and tempo of his original piece, according to TMZ. He also claims that MGA featured a vocalist who sounds like Fergie — the group’s female vocalist.
Will.i.am said he is seeking seeking $10 million in damages, TMZ reported.