Shame, boys. Shame.
As the United States is nearing its birthday on the 4th of July and Bud Light looks to get out from under the Dylan Mulvaney disaster, the beer giant is launching a new summer marketing campaign to rehabilitate its public image.
The parent company of Bud Light, Anheuser-Busch InBev, made an announcement that the brand’s summer campaign will include a music tour that will take place throughout the nation, and fans will be able to partake in giveaways and earn rebates when buying Bud Light and Budweiser.
Anheuser-Busch also announced in a press release that their “Easy to Summer” campaign will be the “biggest summer campaign ever,” and here’s the kicker: it will include social media content from NFL stars such as Travis Kelce, Dak Prescott and George Kittle.
Bud Light launched a new ad campaign with the hopes of regaining lost ground, and said it has new ads planned with country singers and NFL players.https://t.co/oz8d8koAHa pic.twitter.com/nxl0xtQWUT
— Local 12/WKRC-TV (@Local12) June 24, 2023
Dang, Travis … Dak … George … this is disappointing.
I’m not gonna be too mad, because let’s be honest here, the only reason why they’re involved is because of a check. Hey, I get it. Get your money. But the way I see it, Bud Light can take their money and shove it where the sun don’t shine.
I respect Anheuser-Busch’s damage control campaign. They’re doing all of this promotional stuff, and even fired the executives involved with the Mulvaney nonsense, but they still have a lot of making up to do with me. Heck, I’ve already moved on to High Noons and am considering throwing Yuenglings into the mix (shoutout to Pennsylvania!). (RELATED: REPORT: Bud Light Giving Away Their Beer For Free Ahead Of July 4)
Sorry, Bud Light. Too much damage has been done.