Editorial

REPORT: Kim Kardashian’s New Shapewear Line Brings In $2 Million In Minutes On First Day Of Sales

OPINION
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(Photo by Astrid Stawiarz/Getty Images)

Lauryn Overhultz Columnist
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Reality TV star Kim Kardashian’s newest shapewear line SKIMS reportedly broke records on sales in the first few minutes after launching.

Kardashian, 38, launched her shapewear line Tuesday after rebranding due to backlash over the original name Kimono, according to a report published by TMZ. Despite the issues with the original name, SKIMS still sold out in minutes.

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Wow! Thank you to everyone who supported our @skims launch day yesterday, it was beyond what I could have imagined and I’m so incredibly thankful! For anyone that didn’t have a chance to shop yesterday, we still have some of the shapewear still in stock in colors Onyx, Umber and Oxide and many of my must have underwear and bra essentials that are perfect everyday basics. If the @skims item you wanted is sold out, pls follow our Instagram page and visit our website to sign up for restock alerts! Our teams are working overtime to get everything restocked ASAP and my goal is to get our business to a point where we can make my shapewear and essential underwear items available and accessible always. I cannot wait to see everyone in your @skims. Pls be sure to tag me when you receive your order and let me know what you think!!!

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Sources close to the launch claimed SKIMS brought in $2 million in sales after selling out all inventory, TMZ reported.

In the first year after Spanx launched, the brand reportedly made $4 million in sales, Forbes has reported. Kardashian’s brand brought in half of that in a single day, if the report is true. (RELATED: Kim Kardashian Set To Rename Kimono Shapewear Line After Being Accused Of Cultural Appropriation)

The reality TV star used social media to push her products before the official launch. The rollout reportedly worked as the site crashed leading up to the launch. The crash required Kardashian to delay the launch by an hour.

If you’re wondering if I believe this report that she brought in $2 million in sales in mere minutes, I do. The numbers are insane, but then again the Kardashian’s social media reach is crazy and has worked for other members of the family as well.