The quickly growing independent beer company Garage Beer announced Wednesday morning that star brothers Travis and Jason Kelce made a major investment in the company.
The football-famous brothers are making their first major venture into the business world together following years of building their national profile through their big personalities, stellar play on the field and popular podcast, “New Heights.” ESPN’s Adam Schefter reported that their investment makes them the largest investors in the company. (RELATED: Head Coach Says Aaron Rodgers Didn’t Come In For Mandatory Camp As Slew Of Superstars Are No-Shows)
Brotherly business: @JasonKelce and @TKelce have become the largest investors in fast-growing independent light beer @drinkgaragebeer. It’s the first time the brothers are significant owners and operators in a business together. pic.twitter.com/mDETtxegXb
— Adam Schefter (@AdamSchefter) June 12, 2024
The press release from Garage Beer emphasizes the critical role the brothers will play.
“The brothers join Garage as significant investors, partners, owners, and operators. Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts,” the release reads. “Retail displays will be in stores shortly along with social content, billboards, and other promotional activities.”
BALTIMORE, MARYLAND – JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates with his brother Jason Kelce after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images)
PHILADELPHIA, PENNSYLVANIA – APRIL 6: Jason Kelce celebrates in ring during Night One of WrestleMania 40 at Lincoln Financial Field on April 6, 2024 in Philadelphia, Pennsylvania. (Photo by WWE/Getty Images)
This investment is close to home as the company is based in Columbus, Ohio, just two hours from the brothers’ hometown of Cleveland Heights. It was also founded in Cincinnati, where the brothers played college football.
“People crave quality and simplicity, and Garage Beer nails both for me,” former Philadelphia Eagles center Jason Kelce said about his commitment to the brand. “We are light beer drinkers and Garage is the best light beer. For me, the brand fits my lifestyle, and having a few beers is a great excuse to get the neighbors together.”
PHILADELPHIA, PENNSYLVANIA – MAY 11: (L-R) Travis Kelce of the Kansas City Chiefs and Jason Kelce of the Philadelphia Eagles watch game six of the Eastern Conference Semifinals in the 2023 NBA Playoffs between the Boston Celtics and the Philadelphia 76ers at Wells Fargo Center on May 11, 2023 in Philadelphia, Pennsylvania. (Photo by Tim Nwachukwu/Getty Images)
PHILADELPHIA, PENNSYLVANIA – OCTOBER 21: Philadelphia Eagles player Jason Kelce pumps drinks a beer during game three of the National League Championship Series between the San Diego Padres and the Philadelphia Phillies at Citizens Bank Park on October 21, 2022 in Philadelphia, Pennsylvania. (Photo by Elsa/Getty Images)
Kansas City Chiefs tight end Travis Kelce also commented, emphasizing his belief in the business and excitement for what it will bring.
“There is nothing better to bring people together than an ice-cold beer, and for Jason and me that is what beer is all about – friends, family and fun,” Kelce said, according to the press release. “I have worked with Andy for years and I really trust the team and their approach to running the business.”
